Marketing and Business Management

Train for your career in marketing

Students in the marketing and business management program can choose from one of three tracks: marketing, business management or international commerce. Students prepare for careers in sales, advertising, merchandising, customer service, market research, business and management, and public relations. This program offers students the opportunity to work on major projects such as business plans, developing ad campaigns, and more.

General Information

Admissions Officer / Recruiter: Patricia Chase
253.680.7302 | pchase@batestech.edu

Location: Downtown Campus
Hours: Mon-Fri, 7:30 a.m. - 3 p.m.

Program Length: Six Quarters

  • National Median Salary$71,650
  • National Potential Annual Job Openings77,100

This information is base on data from August 2018. For updated information, visit careeronestop, a database sponsored by the U.S. Department of Labor.

Tuition and Fees

At Bates, our tuition is affordable and there are options to help make it even easier to gain an education. Federal aid is available for many of our students. Scholarships are also available through the Bates Foundation.

See if you qualify for other funding through our special funding programs with the Workforce Education office.

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Note: Information is accurate as of its original posting date. The college reserves the right to edit, change, or update information as needed throughout the year. Up-to-date information is available in Student Services.

MARKETING - Associate of Applied Science: 105-108-110 Credits

For more information, please view program details on a larger device screen.

General Education Requirements

Students may choose courses from the following options to fulfill their degree requirements.

Gen Ed Group Credits Required Course ID/Name Credits
Communication 5.0 ENGL&101 - English Composition I
An expository written communication course emphasizing critical thought, reflective reading, and information literacy with attention to rules and conventions of standard American English.
5
ENGL175 - Professional Writing
Enables students in career training programs to think logically and clearly and be effective and convincing in their professional and technical writing. It focuses on development of communication skills essential in a variety of forms of professional writing and technical writing.
5
HUM/SS/NS/O 5.0 BIOL&160 - General Biology
General Biology is intended to leave the student with an integrated view of the living world. The primary goal of the course is to provide students with exposure to and an appreciation of, basic cellular, molecular, genetic, evolutionary and ecological processes that will assist them in future advanced courses
5
BIOL&175 - Human Biology with Lab
This human anatomy and physiology course includes a brief overview of the human body for the non-science major. Basics of chemistry and cell structure are introduced and then the major systems of the human body are emphasized.
5
BIOL&241 - Human Anatomy and Physiology I
The first class in a two-quarter sequence in which human anatomy and physiology are studied using a body systems approach with emphasis on the interrelationships between form and function at the gross and microscopic levels of organization
5
BIOL&242 - Human Anatomy and Physiology II
This is the second in a two-quarter sequence in which human anatomy and physiology are studied using a body systems approach with emphasis on the interrelationships between form and function at the gross and microscopic levels of organization
5
BIOL&260 - Microbiology
This lab focused course is a survey of the biology of organisms too small to see without a microscope. It emphasizes the development of microscopy and culturing skills necessary to investigate the nutrition, grown, metabolism, isolation and identification of medically important bacteria. Lectures cover the concepts of microbial genetics and classification, infectious disease, immunity and immunization.
5
CHEM&121 - General Chemistry
Students in this course explore the structure of matter and how it behaves under various conditions in order to better understand the chemical world. Designed for students with little or no chemistry background. Laboratory activities and extended lecture concepts introduce the students to the experimental process.
5
CHEM&131 - Introduction to Organic/Biochemistry
Introduction to ogranic chemistry and biochemistry includes the study of the nomenclature, structure, reactions and synthesis of organic compounds and biochemistry applications in the nursing fields. The course is primarily intended for those who are interested in the application of the principles of organic chemistry and biochemistry to related areas of science, such as genetics, microbiology, physiology and nutrition.
5
CMST&102 - Introduction to Mass Media
This course critically examines core issues in the relationship between media and society, including news and entertainment media in print, electronic and digital format. Through readings, viewings, research and discussion, we examine the historical, cultural, political and economic contexts of media industries, representations and audiences.
5
CMST&152 - Intercultural Communication
This course is an introduction to the intercultural communication process and its importance in contemporary society. Students learn about the values and beliefse of a variety of cultures and develop skills to interact with people from those cultures. Emphasis is on acquiring an increased understanding of the relationship between culture and communication.
5
CMST&210 - Interpersonal Communication
This course is designed to increase students' awareness of the value and impact of utilizing improved interpersonal communication skills and strategies.
5
CMST&220 - Public Speaking
Introduction to the rhetoric of speech and the preparation and delivery of speech in an extemporaneous style, including ethical research methods, basic rhetoric and critical analysis, and organziation of various types of presentations. Two to four speaking assignments are required, plus regular quizzes, peer review and written examination. Online resources will be integrated.
5
CMST&230 - Small Group Communications
This course is designed to increase students awareness of the value and impact of utilizing improved small group communication skills and strategies.
5
ECON&201 - Microeconomics
This course focuses on the theory of the market systems as a method of allocating resources and distributing income and products. Analysis of current problems including government regulation, subsidies, monopoly and taxation
5
ECON&202 - Macroeconomics
Introduction to macroeconomics; elementary analysis of the determination of income through national income accounting. Covers macroeconomic issues including inflation, unemployment, economic growth, recessions, monetary/fiscal policy, and international trade and finance. Prerequisite: ECON& 201, MATH 098, and ENGL& 101 is recommended.
5
HIST101 - A History of Science and Technology
This course will trace the history of scientific and technological advancements in the western world. Students will be made aware of the evoultion in science from a philosophical and historical perspective. Part of the course will focus on the contributions that significant philosophers, scientists and institutions made to knowledge-making. At the same time, emphasis will also be directed toward the contributions of common, everyday artisans and craftsmen to "discovering", creating and recording scientific and technical knowledge.
5
HREL111 - College and Job Search Success
This course is an introduction to employment and life skills that encourage self-awareness, self-confidence, and self-discipline that are necessary for college and self-promotion success. Topics include: self-motivation, personal learning styles, self-management, emotional intelligence, study skills, cover letter and resume writing, and interviewing. Students exercise learned skills by journaling, participating in classroom discussions, creating cover letters and resumes, and participating in mock interviews and other work-related situational role plays.
5
NUTR&101 - Intro to Nutrition
Study of human nutrition and health. Topics include digestion, absorption and processing nutrients in the body; chemistry and functions of the major nutrients: carbohydrates, fat, protein; vitamin and mineral functions; food, culture and diet, energy balance, diet and metabolism; fitness and health; nutrition of the life cycle, food safety and local and world hunger issues
5
POLS&101 - Introduction to Political Science
This course is an introduction to American government and politics. Students will study the United States Constitution, governmental institutions, the political system, and the regulatory processes embedded within the document. The course format is lecture/discussion.
5
PSYC&100 - General Psychology
Introductory psychology for people with an interest in all that influences human behavior. Whether planning a career in psychology or gaining insights about yourself and others, you will find this a useful and interesting open enrollment course of study.
5
PSYC&200 - Lifespan Psychology
This course is an introduction to the various states of human development. Emphasis is on the major theories and perspectives and their relationship to the physical, cognitive and psychosocial aspects of development across the lifespan.
5
SOC&101 - Introduction to Sociology
This course is a general survey of sociology, the scientific study of the group life of humans in their environment. The course introduces the basic principles of social relationships, collective behavior, and human interaction. These principles are applied to the study of culture; race, gender, and class inequality; deviance; law; social institutions; and social change.
5
Quantitative 5.0 MATH&141 - Precalculus I
In this course students solve functions, function operations, rational, polynomial, exponential, logarithmic and linear functions and equation solving, function graphs, matrices and determinants, sequences and series.
5
MATH&142 - Precalculus II
Right and oblique triangle trigonometry, circular functions, graphs of trigonometric functions, identities, inverse trig functions, vectors and polar coordinates, and parametric equations
5
MATH&146 - Statistics
This course is designed to teach the student counting rules, probability, mean and standard deviation, graphing, confidence intervals, hypothesis testing and regression analysis. Also applications in business, health and technology
5
MATH&151 - Calculus
Limits and limit laws, continuity, tangents and rates of change, derivatives using definition and differentiation rules for polynomial, exponential, trigonometric, logarithmic and transcendental functions, max/min problems, LHospitals rule, Newtons method and antidifferentiation.
5
MATH&153 - Calculus III
Emphasizes the study of infinite sequences and series including power series. Topics include plane analytic geometry, graphing in polar coordinates, and an introduction to vectors.
5
MATH171 - Technical Math
Application of linear and quadratic equations, systems of equations, geometry and trigonometry and vectors and their applications in the technical workplace.
5
MATH172 - Business Math
Equation solving, exponents, markup, income tax, compoung interst, logarithms and finding time, annuities, amoritization and business statistics.
5
MATH174 - Math for Allied Health
Mathematical concepts for allied health fields including systems of measurement, use of formulas, ratios and proportions in health applications; and basic statistics
5

Required Coursework

Course ID Title Prerequisites Credits
MARK101 MARK101 - Marketing Principles
This course introduces the student to the basic components of marketing goods and services with a focus on the following subject matter: basic consumer needs, creating and implementing a marketing strategy and the study of general marketing principles
5
MARK102 MARK102 - Customer Service
This course examines the techniques and processes to create a company-wide customer service environment. Students will sharpen their skills in the areas of critical thinking, acquiring and retaining customers, and developing a service-oriented mindset, ensuring customer satisfaction, diffusing unsatisfactory situations and excelling in communication
5
MARK103 MARK103 - Written Business Communication
This class focuses on expressing plans, ideas and other business-based communication in written form. Students will demonstrate the ability to communicate through writing to clients, customers and co-workers at all levels
3
MARK105 MARK105 - Information Research and Acquisition
The ability to successfully research and acquire relevant information is very important in the competitive world of marketing. This class teaches how to utilize resources and sources to obtain and utilize that information
1
MARK106 MARK106 - Business Concepts
A wide array of business concepts are explored in this class including entrepreneurship, organizational systems, finance, marketing, management and international business
5
MARK107 MARK107 - Cross Cultural Communication
Students study the concepts of culture and its impact on organizations as they conduct business globally. Topics explored include: intercultural and cross-gender communication, political and economic philosophy, social structure, religion, language and education
5
MARK108 MARK108 - International Trade Practice
This course is an introduction to the key business concepts that individuals and businesses must understand to enhance results in international trade
5
MARK109 MARK109 - Economics-Marketing Perspective
A study of economics, economic environments, and analysis of the economic factors involving the essentials of demand and supply; competition and monopoly; labor; public policy towards business; and the distribution of income
5
MARK110 MARK110 - Principles of Management and Supervision
Basic principles of management and supervision are studied and practiced. Students acquire leadership skills related to working sytles, coaching skills, and working effectively with coworkers and subordinates
5
MARK111 MARK111 - Cyber Marketing/E-Commerce
This class researches business organizations that market and sell on the Internet and assesses the impact of e-commerce on business and consumers
5
MARK112 MARK112 - Business Law
This class is designed as an introduction to the legal system and its impact and functions within the business world. Students will study legal reasoning, the process of resolving disputes and contractual agreements in the business community
5
MARK113 MARK113 - Accounting Principles
This course is an introduction to financial accounting principles and management accounting
5

MARKETING - Associate of Applied Science-Transfer: 110-113-115 Credits

For more information, please view program details on a larger device screen.

General Education Requirements

Students may choose courses from the following options to fulfill their degree requirements.

Gen Ed Group Credits Required Course ID/Name Credits
Communication 5.0 ENGL&101 - English Composition I
An expository written communication course emphasizing critical thought, reflective reading, and information literacy with attention to rules and conventions of standard American English.
5
HUM/SS/NS/O 10.0 BIOL&160 - General Biology
General Biology is intended to leave the student with an integrated view of the living world. The primary goal of the course is to provide students with exposure to and an appreciation of, basic cellular, molecular, genetic, evolutionary and ecological processes that will assist them in future advanced courses
5
BIOL&175 - Human Biology with Lab
This human anatomy and physiology course includes a brief overview of the human body for the non-science major. Basics of chemistry and cell structure are introduced and then the major systems of the human body are emphasized.
5
BIOL&241 - Human Anatomy and Physiology I
The first class in a two-quarter sequence in which human anatomy and physiology are studied using a body systems approach with emphasis on the interrelationships between form and function at the gross and microscopic levels of organization
5
BIOL&242 - Human Anatomy and Physiology II
This is the second in a two-quarter sequence in which human anatomy and physiology are studied using a body systems approach with emphasis on the interrelationships between form and function at the gross and microscopic levels of organization
5
BIOL&260 - Microbiology
This lab focused course is a survey of the biology of organisms too small to see without a microscope. It emphasizes the development of microscopy and culturing skills necessary to investigate the nutrition, grown, metabolism, isolation and identification of medically important bacteria. Lectures cover the concepts of microbial genetics and classification, infectious disease, immunity and immunization.
5
CHEM&121 - General Chemistry
Students in this course explore the structure of matter and how it behaves under various conditions in order to better understand the chemical world. Designed for students with little or no chemistry background. Laboratory activities and extended lecture concepts introduce the students to the experimental process.
5
CMST&102 - Introduction to Mass Media
This course critically examines core issues in the relationship between media and society, including news and entertainment media in print, electronic and digital format. Through readings, viewings, research and discussion, we examine the historical, cultural, political and economic contexts of media industries, representations and audiences.
5
CMST&152 - Intercultural Communication
This course is an introduction to the intercultural communication process and its importance in contemporary society. Students learn about the values and beliefse of a variety of cultures and develop skills to interact with people from those cultures. Emphasis is on acquiring an increased understanding of the relationship between culture and communication.
5
CMST&210 - Interpersonal Communication
This course is designed to increase students' awareness of the value and impact of utilizing improved interpersonal communication skills and strategies.
5
CMST&220 - Public Speaking
Introduction to the rhetoric of speech and the preparation and delivery of speech in an extemporaneous style, including ethical research methods, basic rhetoric and critical analysis, and organziation of various types of presentations. Two to four speaking assignments are required, plus regular quizzes, peer review and written examination. Online resources will be integrated.
5
CMST&230 - Small Group Communications
This course is designed to increase students awareness of the value and impact of utilizing improved small group communication skills and strategies.
5
ECON&201 - Microeconomics
This course focuses on the theory of the market systems as a method of allocating resources and distributing income and products. Analysis of current problems including government regulation, subsidies, monopoly and taxation
5
ECON&202 - Macroeconomics
Introduction to macroeconomics; elementary analysis of the determination of income through national income accounting. Covers macroeconomic issues including inflation, unemployment, economic growth, recessions, monetary/fiscal policy, and international trade and finance. Prerequisite: ECON& 201, MATH 098, and ENGL& 101 is recommended.
5
NUTR&101 - Intro to Nutrition
Study of human nutrition and health. Topics include digestion, absorption and processing nutrients in the body; chemistry and functions of the major nutrients: carbohydrates, fat, protein; vitamin and mineral functions; food, culture and diet, energy balance, diet and metabolism; fitness and health; nutrition of the life cycle, food safety and local and world hunger issues
5
PSYC&100 - General Psychology
Introductory psychology for people with an interest in all that influences human behavior. Whether planning a career in psychology or gaining insights about yourself and others, you will find this a useful and interesting open enrollment course of study.
5
PSYC&200 - Lifespan Psychology
This course is an introduction to the various states of human development. Emphasis is on the major theories and perspectives and their relationship to the physical, cognitive and psychosocial aspects of development across the lifespan.
5
SOC&101 - Introduction to Sociology
This course is a general survey of sociology, the scientific study of the group life of humans in their environment. The course introduces the basic principles of social relationships, collective behavior, and human interaction. These principles are applied to the study of culture; race, gender, and class inequality; deviance; law; social institutions; and social change.
5
Quantitative 5.0 MATH&141 - Precalculus I
In this course students solve functions, function operations, rational, polynomial, exponential, logarithmic and linear functions and equation solving, function graphs, matrices and determinants, sequences and series.
5
MATH&142 - Precalculus II
Right and oblique triangle trigonometry, circular functions, graphs of trigonometric functions, identities, inverse trig functions, vectors and polar coordinates, and parametric equations
5
MATH&146 - Statistics
This course is designed to teach the student counting rules, probability, mean and standard deviation, graphing, confidence intervals, hypothesis testing and regression analysis. Also applications in business, health and technology
5
MATH&151 - Calculus
Limits and limit laws, continuity, tangents and rates of change, derivatives using definition and differentiation rules for polynomial, exponential, trigonometric, logarithmic and transcendental functions, max/min problems, LHospitals rule, Newtons method and antidifferentiation.
5
MATH&152 - Calculus II
Course content includes the Fundamental Theorem of Calculus, definite and indefinite integrals, methods of integration, applications of integration, and improper integrals. The course also includes an introduction to first order differential equations, antiderivatives, definite and indefinite integrals, and methods of integration.
5
MATH&153 - Calculus III
Emphasizes the study of infinite sequences and series including power series. Topics include plane analytic geometry, graphing in polar coordinates, and an introduction to vectors.
5

Required Coursework

Course ID Title Prerequisites Credits
MARK101 MARK101 - Marketing Principles
This course introduces the student to the basic components of marketing goods and services with a focus on the following subject matter: basic consumer needs, creating and implementing a marketing strategy and the study of general marketing principles
5
MARK102 MARK102 - Customer Service
This course examines the techniques and processes to create a company-wide customer service environment. Students will sharpen their skills in the areas of critical thinking, acquiring and retaining customers, and developing a service-oriented mindset, ensuring customer satisfaction, diffusing unsatisfactory situations and excelling in communication
5
MARK103 MARK103 - Written Business Communication
This class focuses on expressing plans, ideas and other business-based communication in written form. Students will demonstrate the ability to communicate through writing to clients, customers and co-workers at all levels
3
MARK105 MARK105 - Information Research and Acquisition
The ability to successfully research and acquire relevant information is very important in the competitive world of marketing. This class teaches how to utilize resources and sources to obtain and utilize that information
1
MARK106 MARK106 - Business Concepts
A wide array of business concepts are explored in this class including entrepreneurship, organizational systems, finance, marketing, management and international business
5
MARK107 MARK107 - Cross Cultural Communication
Students study the concepts of culture and its impact on organizations as they conduct business globally. Topics explored include: intercultural and cross-gender communication, political and economic philosophy, social structure, religion, language and education
5
MARK108 MARK108 - International Trade Practice
This course is an introduction to the key business concepts that individuals and businesses must understand to enhance results in international trade
5
MARK109 MARK109 - Economics-Marketing Perspective
A study of economics, economic environments, and analysis of the economic factors involving the essentials of demand and supply; competition and monopoly; labor; public policy towards business; and the distribution of income
5
MARK110 MARK110 - Principles of Management and Supervision
Basic principles of management and supervision are studied and practiced. Students acquire leadership skills related to working sytles, coaching skills, and working effectively with coworkers and subordinates
5
MARK111 MARK111 - Cyber Marketing/E-Commerce
This class researches business organizations that market and sell on the Internet and assesses the impact of e-commerce on business and consumers
5
MARK112 MARK112 - Business Law
This class is designed as an introduction to the legal system and its impact and functions within the business world. Students will study legal reasoning, the process of resolving disputes and contractual agreements in the business community
5
MARK113 MARK113 - Accounting Principles
This course is an introduction to financial accounting principles and management accounting
5

Students prepare for careers in sales, advertising, merchandising, customer service, market research, business and management, and public relations. When available, work-based learning activities provide students with the opportunity to work in Puget Sound businesses. Major projects allow students to apply competencies such as preparing formal business plans, performing research studies, and developing advertising campaigns. This program also provides extended learning opportunities to persons previously or currently employed in these and related professions.

At the successful completion of the program curriculum, students will be able to:

  1. Recognize the marketing mix of an organization and develop a strategic marketing plan designed to capture the interest of and motivate the target market.
  2. Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing and organizational perspective.
  3. Demonstrate professional written and interpersonal communication skills that will enable them to collaboratively interact with customers, employees and suppliers.
  4. Craft a comprehensive business plan to assist the business in clarifying their vision, to secure financing, and to gain business partners and suppliers.
  5. Apply practical management decision-making tools and techniques to various types of business issues, both simulated and real world, as shared by community businesses.
  6. Apply relationship management methods using best leadership practices gained from exposure to leadership theories and styles desired by successful organizations
  7. Recognize the management functions of planning, organizing, leading, and controlling.
  8. Evaluate organizational structures focused on strategic, tactical, and operational areas with a global and ethical perspective.
  9. Strategically plan for staffing requirements using appropriate employee talent recruitment and retention methods.
  10. Demonstrate a heightened self-awareness and an ethical leadership style expected by organizations in industry.
  11. Recognize, weigh, and analyze risks associated with business, including transactions, form of business, intellectual and privacy rights, human resources, and ethical ramifications; they will identify when to seek legal assistance when appropriate.
  12. Interpret financial data, and use it to make informed decisions about the operating performance and financial position of a company.

In addition, the following college-wide learning outcomes reflect the guiding expectations by all programs at Bates Technical College:

  • Human Diversity
  • Effective Communication
  • Critical Thinking

Bates instructors are industry experts who enjoy working with and teaching students.

Instructors

  • Kathy Brock

    253.680.7376 | Email

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